Each page below covers one job: what usually goes wrong when the owner is busy, what you can fix on your own this week, and what Centera sets up for you. They are written for owners, not for software buyers, so you will find plain steps and real examples from salons, HVAC companies, dealers and the other trades we work with.
Most shops start with the phone, booking and reviews, because those three decide whether a customer who found you actually becomes a job. The rest (the inbox, the Google listing, social posts, campaigns to past customers, invoices and the Monday numbers) build on top of them.
All features
- Ads: A plain explainer of Google and Meta ads for a local shop: how to test them yourself carefully, and how our team runs them on your own ad card.
- The Centera app: A plain look at how an owner keeps up with a shop from a phone: what to do alone with notifications and notes, and what the Centera app pings you about.
- Booking: How to let customers book a service by themselves: what you can set up for free on your calendar, and the booking page, reminders and QR we build for you.
- Campaigns: How a monthly offer works: pick one, give it a code, and reach past customers by email, your listing and your site. We write it, the system sends it.
- Google listing: What belongs on your Google Business Profile, how to fix it yourself in an afternoon, and how Centera keeps it right with a weekly post for you to approve.
- One inbox: How to stop losing customers between Facebook, Instagram, email and Google chat: a free way to tidy your messages, and the one inbox we set up per customer.
- Invoices and payments: How to get paid faster: a free way to tidy your invoicing, and the estimates, payment links and signed documents Centera sets up on your phone.
- Past-customer follow-up: A simple way to follow up with past customers: a free method using your own list, and how Centera keeps it going after each job and each season.
- Phone answering: How a local shop answers the calls it misses: what to set up yourself on your phone, and how Nora answers in your name, takes the job, and pings you.
- Reputation repair: What actually helps a shop with a low rating: answering old reviews, asking every customer, and reporting reviews that break Google's rules. No fake reviews.
- Reviews: A practical guide to asking customers for Google reviews at the right moment, handling a bad one, and the review flow Centera builds for your shop.
- Social posts: How a busy shop keeps Instagram, Facebook and Google active without a content team: a free routine, and how we turn your raw clips and photos into posts.
- Website and pages: What a small-business website needs to turn visitors into bookings: a free checklist, and the one-page site we build for your trade on your own domain.
- Weekly numbers: What an owner should check each week to run a local shop, and the Monday email that shows calls, bookings, reviews and posts against your plan.